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First mass legacy beauty brand to launch store in North America.
June 12, 2018
By: Melissa Meisel
CoverGirl is slated to open its very first flagship store in the heart of New York City – Times Square. According to the company, it will be the first mass legacy beauty brand to launch a flagship store in North America. The design and vision for the store will reflect the dynamic, energetic neighbourhood. The concept store will serve as an expression of the CoverGirl “I am what I make up,” brand philosophy, inspiring shoppers to use makeup as a tool for self-expression and personal transfor...
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